He also announced the iPhone, which saw critical acclaim and significant financial success. to reflect its shifted focus toward consumer electronics. In January 2007, Jobs announced that Apple Computer, Inc. It again saw success and returned to profitability.
He began a process to rebuild Apple's status, which included opening Apple's own retail stores in 2001, making numerous acquisitions of software companies to create a portfolio of software titles, and changing some of the hardware used in its computers. Jobs regained leadership within the company and became the new CEO shortly after. More executive job shuffles happened at Apple until then-CEO Gil Amelio in 1997 decided to buy NeXT to bring Jobs back. In 1985, Wozniak stepped away from Apple and Jobs resigned entirely, bringing other Apple employees with him and creating his own company that same year-NeXT.Īs the market for personal computers increased, Apple's computers saw diminishing sales due to lower-priced products from competitors, in particular, those offered with the Microsoft Windows operating system. However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing commercials for its products received widespread critical acclaim. Apple went public in 1980 to instant financial success. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. in January 1977, and sales of its computers, including the Apple II, saw significant momentum and revenue growth for the company. It was incorporated as Apple Computer, Inc. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.Īpple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode.
The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.